OUR Focus


Keeping athletes safe is Reflector’s mission. 

Most runners have had the experience of running near a car that gets too close. We stopped, swerved, and hoped we could get out of the way in time. Even though we thought we were visible, the driver did not see us because we were wearing dark clothing with little to no reflectivity. 

Reflector knows that runners need to get outside whenever they can. Often this is early in the morning or after work. Athletes should be able to feel safe any time they step out the door. One way to make running in low light or dark conditions a little safer is to wear brightly colored, reflective clothing. 

That is where Reflector steps in. We are here to improve the visibility of athletes who train in low light or dark conditions by offering clothing with extra reflectivity and style.